1. More traffic increases the opportunity to see OoH With 23+ million vehicles on the road Indonesians average more than 1.75 hours in traffic.
2. A growing affluent middle class is spending & travelling more Higher levels of education, income and spending in major cities continues with 74% of affluent urbans in Jakarta owning a car and 70% owning & using credit cards.
3. Increasing vehicle ownership and traffic density On average there is a vehicle on the road in Indonesia for every 2 private households – averaging 3+ journeys per day and 35+ minutes per trip.
4. OoH is a medium that can build brand awareness, tell a story and convey a brand message at the same time – all within 3-5 seconds
5. Ooh is a high frequency medium Conservatively, commuters are impacted 4+ times per week. This can reach up to fifteen times per week in some instances, due to the heavy reliance on vehicular travel in Indonesia.
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