1. Outdoor is like a blinker that is always ON
2. You can not miss it
Outdoor advertising is virtually impossible to ignore. Outdoor cannot be \'Zapped, Turned off, or Turner over\'
3. No unwanted distraction
Outdoor is the only media that does not have any editorial content. Outdoor constitutes \'pure advertising\' in that there is no interference / clutter by editorial content or programming.
4. Outdoor can be used to create a \'media multiplier\' effect.
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